PROFESSIONAL HEADSHOTS: THE SCOOP!

What is your goal?

If you’re looking to take a new business headshot, you have to first determine your purpose. Most people come to me and tell me they need a new headshot. That’s all they know. The one they’re using is either outdated or unprofessional and they are ready to upgrade. But there is more to a professional headshot that simply a photograph – you need to realize that you are conveying something about yourself to your viewer.
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So what is it that you want to show everyone? There are three basic things you can convey with a profile picture: Competent, Likable, and Influential. Folks, I have to tell you… you can do well in all three categories, but depending on your pose, clothing, and expression, different categories will rank higher.

So how do you pull it off? Mainly with your body angle and expression. Want to rank higher in influential? A smile is not necessary and may even lose you points. But if you don’t smile, you will NOT do well in the likable category. Want to look competent? Wear a suit jacket and get a professional headshot. Period. Easy day.
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So which category matters most? A lot of it depends on your career. We don’t care if our accountant is likable, but she better be competent. We don’t care if our pediatrician is influential, but he better be likable. Figure out what you’re trying to CONVEY. Then give me a call and let me do the rest.

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